A church we worked with had recently gone through a redesign of their website, which was good timing during the planning of their church members group tour to Israel. The church set up a very attractive landing page for promoting and announcing the tour. We recommended promoting the church webpage with paid advertisement through Google Ads-because you want to have a good landing page for what you are promoting.
The church was located in an area where there were not too many other churches, so they geo-targeted their new Google Ads campaign to their immediate area. The lack of other churches promoting in the area made the campaign CPC (cost per click) very affordable.